Is your trade show worth it?
You spent $50K on a booth. Your team scanned 200 badges. Your boss wants to know if it worked. You don't have a number. You have a feeling.
This calculator gives you the number. Plug in what you spent and what you captured. See your true cost per lead, projected pipeline, and ROI in seconds.
Your event ROI
Fill in your event cost and leads to see results.
Your ROI isn't a math problem. It's a follow-up problem.
Most teams measure trade show ROI wrong. They count badges scanned. They count booth traffic. They count handshakes. None of that is ROI.
ROI is deals closed divided by dollars spent. And the reason that number is low isn't because the event was bad. It's because the follow-up was bad.
Your reps talked to 200 people. They emailed 30. They sent the same template to every one of them. Hot lead, cold lead, same email. A week later. By then, your prospect has 400 unread emails and no memory of the conversation.
The leads aren't bad. The follow-up is. Fix the follow-up, and the ROI fixes itself.
Three ways to double your trade show ROI
Follow up the same day
Your competitors follow up the same day. You follow up the same week. The rep who emails first gets the meeting. Speed beats polish every time.
Make every email specific
Hot lead or cold lead, same template. That's the problem. Mention what you talked about. Reference their pain point. One specific sentence beats five generic paragraphs.
Remember the conversation
You scanned 200 badges. You remember maybe 10 conversations. A 30-second voice note after each conversation captures everything you need for a follow-up that feels personal.
Same leads. Better follow-up. Higher ROI.
BoothIQ captures leads with voice notes and AI, then writes your follow-up before you leave the booth. Free for individuals.
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